MedEncentive Blog


May 31, 2018

We are pleased to announce that Jeff Greene, MedEncentive CEO and founder, has been chosen by the Oklahoma Academy of Family Physicians as the 2018 Patient Advocate of the Year for his outstanding commitment to the betterment of the health of the people of Oklahoma.

Steven Crawford, M.D., professor and chair of the Department of Family Medicine, University of Oklahoma College of Medicine and OAFP Board Member, offered the following: "Jeff is a passionate advocate for improving patient health literacy to achieve better health and lower cost for all Oklahomans. He has spent years proving that educating patients about their health risks, conditions, and treatment options, while tapping into the doctor – patient relationship to motivate people to act, improves both health and financial outcomes, while saving lives.”

Former Oklahoma Woman of the Year, Susan Chambers, M.D., added, “I cannot think of anyone more deserving of this award than Jeff.”

We have long recognized how Jeff’s ingenuity and persistence have helped countless thousands of Oklahomans and people from across the country, become informed, empowered and motivated to improve their health. We are thrilled that he has been recognized with this wonderful award.

Jeff will be honored at the OAFP Annual Scientific Assembly, in Tulsa, Oklahoma on June 15.

February 20, 2018

A couple of weeks ago, Matthew Holt, one of the country’s leading health strategists, tweeted that the recently announced Amazon/Buffett/Chase coalition should adopt the “extremely simple MedEncentive system” as a means to curb healthcare costs.

Since then, we received another unsolicited endorsement from another healthcare expert.

Stan Hupfeld, ( former American Hospital Association Board member and the CEO credited with building Oklahoma’s largest health system, Integris, wrote the attached article in his Journal Record column.

Entitled “The Simple Solution,” Stan describes our program, without mentioning it by name, to a tee. He concludes his article by encouraging decision-makers to not overlook the “elegance of simplicity.”

Thank you, Mr. Holt and Mr. Hupfeld. We are honored to have endorsements from such noteworthy gentlemen. More importantly, we are encouraged that a growing number of experts are supporting the simple, yet effective concepts of “reward-induced information therapy” and “doctor-patient mutual accountability” as a means to improve health and lower healthcare costs.

We need our country’s decision-makers to stop seeking complicated answers to our health and healthcare crises, and adopt “the simple solution.”

February 6, 2018

As you may know, the business world is all abuzz about the Amazon/Berkshire Hathaway/J.P. Morgan Chase partnership to address the healthcare cost crisis in our country.

Warren Buffett said:

“The ballooning costs of healthcare act as a hungry tapeworm on the American economy."

This prompted Matthew Holt, founder of Health 2.0 and founder/publisher of The Health Care Blog, to post the following on Twitter:

“Even the extremely simple @MedEncentive system which aligns doc & patient using basic education & check-ins shown to reduce costs. More sophisticated versions like @GrandRoundsInc also look promising. So could the Amazon/Buffet/Chase alliance take those & scale them?”

I haven’t had the occasion to visit with Matthew in quite some time. So, it is most gratifying to have one of the most respected healthcare strategists in the country, use the Amazon/Berkshire/Chase development to mention MedEncentive as a serious solution to our country’s healthcare cost crisis.

January 15, 2018

Happy New Year!

In 2017, we launched the “Health Literacy Imperative.” I am writing to ask you if our efforts to advocate for health literacy makes sense, and if so, what you think can be done to motivate our country’s business and political decision-makers to act.

Attached is still another study on how health literacy dramatically impacts health status and medical costs.


In this study, entitled “Improving Health and the Bottom Line: The Case for Health Literacy,” researchers at the University of Missouri School of Medicine performed a meta-analysis that confirms health literacy’s association with better health and lower costs. The report refers to numerous studies in building a compelling business and ethical case for developing and deploying health literacy innovations.

The report also makes the point that one of the primary challenges is a resistance by decision-makers to test health literacy innovations. We have experienced this challenge first-hand.

In real-world applications, our solution has demonstrated, time and again, that reward-induced “information therapy,” delivered through a web-based application, is very effective at promoting health literacy in a manner that improves health and reduces costs. In fact, we have compiled more evidence, over a longer period of time, to this effect than any other known solution. However, we continue to struggle to persuade decision-makers to test our program properly, in large-scale, academically rigorous studies, which cynics demand before there is widespread adoption.

October 31, 2017

A recently released study found that patients with low health literacy had hospitalizations that were 11.1% longer on average than patients with adequate health literacy. The study, conducted by Massachusetts General Hospital and the University of Chicago, determined that men with low health literacy had 17.8% longer length of stay (LOS), and women had 7.7% longer LOS (see links below).

This is just one more of literally hundreds of studies that associate health literacy to clinical and economic outcomes.

As National Health Literacy Month comes to a close, my colleagues and I must ask how many more studies need to be conducted before there is consensus around elevating health literacy via reward-induced, doctor-patient engaged, knowledge-assessed “information therapy.”

I realize that’s a mouthful, but each element is essential to advancing health literacy in a manner that improves health and lowers costs.

October 11, 2017

I mentioned in my last email that October is National Health Literacy Month. I just returned from the Annual Health Literacy Research Conference in Baltimore where more studies were presented confirming the fact that health literacy is the strongest determinant of health status, life expectancy and medical costs.

To draw attention to the importance of health literacy and commemorate National Health Literacy Month, population health expert and award-winning author, Al Lewis, and I are co-presenting a webinar on advancements in health literacy, sponsored by WellOK, the Oklahoma non-profit business coalition on health.

The webinar, entitled “Health literacy: The sleeping giant of effective wellness and cost containment,” will take place on October 12, 2017, at 10:00 AM Central. To enroll, please refer to the attached invitation.

August 17, 2017

As our elected officials in Washington struggle to find a way to provide healthcare coverage to as many Americans as possible without overstressing our economy, I am reminded of a study (Vernon et al, 2007) that determined the country could fund coverage for all uninsured people without raising taxes by simply elevating health literacy.

For the last several months, we have been posting Twitter, Facebook, and Instagram messages in support of advancing health literacy. I encourage you to review these and future postings. Please share any of them that make sense to you so we can spread the word.

February 6, 2017

Over the weekend, we received notification from the Validation Institute that MedEncentive had been certified for Outcomes Measurement Contract Language & Employee Health Program Code of Conduct.  In effect, MedEncentive is publicly and contractually committing to the Validation Institute rules of program efficacy in ascribing and qualifying any and all claims of our program’s effectiveness.  Further, MedEncentive is committing to a code of conduct as it pertains to doing no harm to employees and their covered dependents in delivering our services.


As a result of this certification, we are now authorized to display the Validation Institute seal on MedEncentive’s website and marketing material.  Clicking on the seal, below, will take you to the MedEncentive webpage on the Validation Institute website, which gives a full description of our certification.

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